Klarna, a Swedish online payment company, believes that its one-click payments could revolutionize the way we consume media online and ultimately save the newspaper industry. Klarna's technology allows any retailer to put the equivalent of Amazon's 'buy with one click' button on its site, which improves conversion rates. The company has attracted money from Silicon Valley's renowned venture capital fund Sequoia Capital and processes 30% of all online purchases in Sweden. Last year, it processed $9 billion worth of transactions globally.